Narrative Craft: Transparency, Trade-Offs, and Storytelling
Pair every milestone with what remains difficult, like supplier compliance or infrastructure constraints. Readers value candor because it signals management maturity. Clarify what you will do next quarter, not only next decade, to bridge the gap.
Narrative Craft: Transparency, Trade-Offs, and Storytelling
Tell a brief story about a mid-sized manufacturer that redesigned packaging, cut waste, and reinvested savings into apprenticeships. Put faces to outcomes. This combination of data and narrative helps stakeholders feel the real-world stakes of strategy.